3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers. Business Plan This is tough enough at a brick-and-mortar store, but when you’re selling your products and services online, as most of our clients do, things can get much more complex, and more difficult. When you meet a prospect in person, it’s simple and straightforward . You shake hands, strike up a conversation and build a connection. But the world of online sales is a whole different ballgame. Oftentimes, you’re doing business with strangers who have never met you, so naturally, they’re going to have doubts about who you are, if you can create the results they’re looking for, and whether you’re specialized enough to understand their needs. Moreover, online consumers crave more connection and authenticity from companies they do business with, and they tend to expect more from y
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